About the Project

Branding done for a local fashion blogger and stylelist. After looking through several pages on her site, I realized she had an affinity for black and white. This set the stage for her brand.


We wanted to a mix of serif and cursive lettering. We found two fonts with a similar x-height. To finish the brand we added a water color texture inside the type. We wanted an upscale feeling that would attract top fashion companies for possible collaborations.


Business cards