California Musical Theatre Branding
About the Project
This brand identity was created for the California Musical Theatre encapsulating the Music Circus and Broadway Sacramento. Work done at FUEL Creative Group.
The California Musical Theatre wanted a branding system that would help unite their company as a whole. Through the design process we were able to come up with a look that helped uniform the company into one. The Music Circus mark was chosen as to allude to the structure of a big top tent. The Broadway Sacramento mark has the lighting pattern you would see when walking into the theatre. The two marks are very simliar in structure and shape. In a sense, you could flip one another vertically and get a similar feel. We used stacked type to create a cohesive brand throughout the three marks.