Living Legends

About the Project

This piece was created for a packaging class at CSU Chico. We were tasked with creating a brand name and logo for a seed company.


The problem given was to develop a brand name for a vegetable company selling various heirloom radish seeds. The back of the packets displays planting directions and information. The brand name “Living Legends” was selected to give the brand an old style feel. The packets rely on the hand drawn imagery to sell the vintage brand. A tab was chosen to break up the information and call out important details on the front of the packet.


Size: 3.25 x 4.5″
Quantity: 4
Printed: digitally.