Launch Music Festival

About the Project

This piece was created for a poster contest that advertised the 5th annual music festival called LAUNCH. The poster won second place on a social media contest.


The festival’s brand consisted of a hand-drawn triangular pattern. To play up that factor I built a figure out of those triangles to resemble a rocket ship preparing to launch. The headline was chosen to direct people to use the hashtag “Launch2012” in order to follow the event live via social media.


Digital applications
Featured in SN&R newspaper for best design