Launch Music Festival
About the Project
This piece was created for a poster contest that advertised the 5th annual music festival called LAUNCH. The poster won second place on a social media contest.
The festival’s brand consisted of a hand-drawn triangular pattern. To play up that factor I built a figure out of those triangles to resemble a rocket ship preparing to launch. The headline was chosen to direct people to use the hashtag “Launch2012” in order to follow the event live via social media.
Featured in SN&R newspaper for best design