Jackalope Hibiscus Cider

About the Project

Christmas beer labels. Work done at FUEL Creative Group.


I was tasked with creating a fictitious beer brand that represented our office culture. The “jackalope” brand was developed because of the team mascot taxidermy in the entrances of the studio. We brewed a cider and IPA each person developed a brand modifier based on the illustration they created. For my modifier, I chose the hipster theme to play off the hibiscus cider. The hipster jackalope is depicted by his thick framed glasses, curled mustache, black coffee and pretentious attitude.

Branding Applications

Designed a template to accommodate 6 labels
Hand drawn illustration
Brand name
Brand type treatment
Bottle cap design