About the Project
This financial insert was created the City of Rancho Cordova to be placed in their quarterly newsletter. Work done at FUEL Creative Group.
The problem given was to incorporate all the city’s financial data into an engaging thoughtful concept. They requested to not use any graphs or pie charts. We decided to use real imagery with large call out statistics. We chose to use common objects that you would find laying around the house or on your desk. We gathered change, newspaper, wallets, glasses, etc and paired them with a the financially fitting category. For example, placing the sales tax data onto a department store receipt.
Size: 8.5 x 11″