About the Project
The Babe-Sicle branding was done for a local blogger and social media specialist.
The aim for that client’s brand was to capture the ultra hip aspect of the content she covers around town. She writes and photographs for various cultural events (music, food, festivals) so the brand needed to be reflective of the culture that is happening now. We selected a muted sky and painted bright hues into the clouds. We developed an icon set for the navigation on her page. The main icon being a half bitten popsicle alluding to the brand name “Babe-Sicle.”